Marketing your business and marketing it effectively are two different things. You might be putting lot of efforts while creating and promoting content, but you are not getting enough inbound leads that you expected at the onset of your content marketing campaign. Content plays a dominant role in driving relevant traffic and increasing sales. Posting content on regular basis that displays your expertise makes it clear to your audience that you have authority in your field. If you want people to know more about your business, you have to create brand awareness. Content marketing makes it easier to create brand awareness. This way you get an opportunity to showcase your proficiency in front of your potential buyers. Useful content wins the game. If your audiences share your content on various social media channels, then you have accomplished your content marketing goal.
As a leading a leading London based digital agency we can help you with top notch content creation that keeps your audience engaged, keep you front of mind in your consumers eyes, positions you as a thought leader and of course the most important bit of generating you boat loads of inbound leads to top up your sales funnel.
Content marketing is the most robust form of marketing strategy which is adopted by businesses of all sizes. We our selves improve our SEO agency in London and around the world through effective Content marketing. Content marketing enables entrepreneurs to attract audience, win leads and boost sales. It is a highly cost-effective form of promoting a brand/product/service. You need your audience’s attention and maximum conversions, so choosing the most effective and high-performance content for your business becomes an overwhelming task.
From the Founder and CEO of iNeedSocial.co.uk Here’s is the list of high-performance content formats that will surely help your business to flourish.
- Blogs
This is the most common and effective form of content marketing practice that is widely used by small businesses. It’s inexpensive and is highly successful in driving organic traffic to your website. It is a direct method of reaching your target audience. Blogs are highly informative and can be updated regularly according to latest trends this way not only your routine audience keep coming back to your sites but also new audience is attracted. With blogs you can easily prove that you are an expert in your field by availing your audience with helpful tips and information. This way you can gain credibility and trust in market. Businesses that have blogs have more inbound links which improves SEO. It is a great medium to establish relationship with customers. Creating and publishing value content will compel your target audience to buy your services. It is recommended to compose blogs revolving around the keywords that consumers or audience feed in the search engines to look for the brand that you and your competitors sell. Choose trending blog topics and the ones that define your brand. Always respond to the comments of readers and make sure to delete spam posts.
- Videos
Having your target audience’s attention is the key to dominating the digital industry. Video Production is one of the most essential components of content marketing strategies. When the information is visual and appealing it draws people’s attention automatically. Video content plays an important role in engrossment of your target audience. Video can deliver a dynamic message about your brand. The success of your promotional campaign can relies on the video content that you are promoting. It has to be simple, transparent and engaging. Small businesses can benefit greatly by adopting video content promotion strategy. You must choose the topics for video wisely, keeping in mind your target audience. Videos should be short, intriguing and highly informative. Posting engaging and informative videos on your website increases the traffic on your website. As your audience will spend more time on your website and are more likely to make a purchase. You can create explanatory videos where you can explain your services that you are promoting, tutorials about how to use your products or videos based on some popular cultural or social norms.No matter which industry you are coming from, you can create video for your brand and increase your ROI.
- Infographics
With infographics it is easier to convey a clear message to the audience. Visually appealing content is always preferred by consumers and also is helpful for SEO. Infographics are not only descriptive but are also catchy. Many people, who do not enjoy reading pages full of thousands of words, prefer visual content. Infographics present useful information that is beautifully designed and on point. It is a great way to educate your audiences about your varied services or products concisely. There are so many ways businesses can play around with infographics to explain the most complicated topics or statistics. Infographic created using striking visuals most relevant to the subject makes it easier for the audience to understand. Infograph is a great way to chunk down the tons of information into a short, relevant, attractive and valuable piece of data. You can use infographics as a way of answering questions related to your brand. This way you will be saved from answering your clients individually. If you are launching a new product or a service, you can create a compelling and attractive infographic, so that your customers will be able to interpret the information and make decisions quickly. Your business can reach out to maximum audience with the help of a well-designed and distinct infographics.
- Newsletters
Newsletters are a cost-effective form of content marketing that works as a strong medium of communication between you and your clients. All you have to do is simply prepare an informational letter and send it via an email to your subscribers. Publishing newsletter on a regular basis helps businesses in creating awareness about their services. Newsletter is among the most widely used form of content marketing strategy as it promotes complete information about your brand to your audience. This helps in building trust and credibility as you are making your audience aware about your services. You can demonstrate your expertise via newsletter and turn your subscribers into buyers. Newsletters can also be used to promote a product where marketers can include all the valuable and positive elements of their product.Posting weekly, monthly or quarterly newsletters is a great way to stay in touch with your customers.Newsletters give a unique personality to your brand. It should be 90% informational and 10% sales. If there is more of educational material it will lead to more sales.
- Press Releases
PR is yet another effective and important content marketing strategy that helps in publicizing your business. Press releases are written toshare news or something that is newsworthy about your business. With press release you can hook your audience in no time.It is free of cost and can be a part of your email marketing campaign. All industries can benefit from press release. By publishing a press release that inspires readers and carriesyour industry keywords, enables you to reach targeted audience. Press release can be published to promote your content, i.e. you can post it in the form of a blog post and you can include backlinks so that the readers are redirected to your website. This way reader will have the opportunity to know more about your services. You can incorporate a promotion into your press release. This way you can influence your readers to gather more information about your business. PRs should revolve around promotionally-driven events, for example you can publish a press release based on “The latest fashion trends” and ass a link to a shopping list on your website.Useful information based on your products must be provided to your readers in a Press release. PRs are an integral part of content marketing campaign and are sure to help your business grow.
- Case Studies
Case studies are client stories where you demonstrate how you assisted the particular client to become successful. By showcasing your clients via case studies yourclients tell you the application of your products and services. Case studies are helpful for your customers as they get a clear idea about your services and products and how they can be helpful for them in gaining success. Since case studies are more detailed and specific than other type of content formats, they are evergreen. You can describe various problems faced by a client and the solutions that you implemented. Case studies are a means to show off your client work in an informative and engaging manner. It can definitely increase your ROI, as your clients will get a clearer picture of the implementation of your services. Case studies require extensive research, lot of time and effort to take shape, but in the end they prove to be very fruitful for your business. You can publish case studies on your website so that your audience can easily access and understand the value of your business.
By taking help of these popular and powerful content formats, that will surely attract your audience and draw their interest towards your services.
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